E-commerce Platforms
E-commerce platforms like Amazon, eBay, and Alibaba cater to a broad and diverse user base. The typical user demographics include:
- Age:
- Gender:
- Location:
- Income Level:
- Tech Savviness:
- Purchasing Behavior:
Reseller Platforms
Reseller or third party agent-run platforms such as Taobao Global, Superbuy, and other websites providing buying services serve a more specific niche audience. The user demographics typically include:
- Age:
- Gender:
- Location:
- Income Level:
- Tech Savviness:
- Purchasing Behavior:
Key Differences
| Profile Feature |
E-commerce Platforms |
Reseller Platforms |
| Age |
18-45 |
18-35 |
| Gender |
Balanced |
Slight female dominance |
| Location |
Global, urban areas |
Specific regions with product access issues |
| Income Level |
Middle to High |
Upper-middle to High |
| Tech Savviness |
High |
Above average |
| Purchasing Behavior |
Price-sensitive, reviews-driven |
Brand & trend-conscious, exclusivity |
