Hoobuy Finds
For over a century, New Balance has been a pioneer in the athletic footwear industry, blending tradition with cutting-edge technology to create shoes that are as functional as they are stylish. Founded in 1906 by William J. Riley, the brand started as a small company specializing in arch supports and orthopedic shoes. Its commitment to quality and comfort quickly set it apart from competitors.
In the 1960s, New Balance shifted its focus to running shoes, a move that would define its future. The brand's signature style—rooted in precision engineering and a focus on fit—earned it a loyal following among athletes. The iconic "N" logo, introduced in the 1970s, became synonymous with performance and reliability.
One of New Balance's most defining characteristics is its dedication to domestic manufacturing. Unlike many competitors, the brand continues to produce a significant portion of its footwear in the United States and the United Kingdom. This commitment not only ensures exceptional quality but also supports local economies and skilled craftsmanship.
Today, New Balance is celebrated not just for its athletic shoes but also for its innovative contributions to sports technology. From cushioned midsoles to advanced stability features, the brand continuously pushes the boundaries of footwear design. It has expanded its product line to include apparel and accessories, catering to a diverse range of active lifestyles.
More than just a footwear brand, New Balance embodies a philosophy of balance—balancing performance with style, tradition with innovation, and global reach with local roots. Its timeless designs and unwavering commitment to quality have solidified its place as a trusted name in the world of sport and beyond.
Whether you're a professional athlete or someone who values comfort in everyday life, New Balance offers something for everyone. Its rich history and forward-thinking mindset make it a brand that continues to stand the test of time.