Founded in 1906 by William J. Riley, New Balance has grown from a small arch support company to one of the world's most recognized footwear brands. Riley was inspired by the three-part claw of a chicken's foot to create a supportive arch for people who spent much of their day on their feet. This innovative approach set the foundation for the brand's commitment to comfort and support.

Originally based in Boston, Massachusetts, New Balance initially focused on manufacturing orthopedic footwear. In the 1930s, the company expanded its product line to include running shoes, which quickly gained popularity among athletes. The brand's dedication to quality and performance earned it a loyal following, and by the 1970s, New Balance had become a major player in the athletic footwear industry.

One of the key factors that set New Balance apart from other brands is its commitment to domestic manufacturing. While many competitors shifted production overseas to cut costs, New Balance continued to produce a significant portion of its shoes in the United States. This commitment to American craftsmanship has become a hallmark of the brand, appealing to consumers who value quality and ethical production practices.

New Balance is also known for its innovative technology. The brand was one of the first to introduce running shoes with cushioning and stability features, and it continues to push the boundaries of what is possible in footwear design. The iconic "N" logo has become synonymous with quality and performance, making New Balance a favorite among athletes and casual wearers alike.

Today, New Balance offers a wide range of footwear, apparel, and accessories for men, women, and children. The brand's emphasis on fit, performance, and comfort has helped it maintain a strong presence in the competitive athletic market. Whether you're hitting the track, heading to the gym, or just running errands, New Balance has something to suit your needs.

In addition to its product offerings, New Balance is also committed to giving back to the community. The company supports various charitable initiatives and is dedicated to promoting health and wellness through its products and partnerships. This focus on social responsibility further enhances the brand's appeal to conscientious consumers.

From its humble beginnings as a manufacturer of arch supports to its current status as a global leader in athletic footwear, New Balance has remained true to its founding principles of quality, innovation, and integrity. As the brand continues to evolve, it remains committed to helping people lead healthier, more active lifestyles.